Our customers

The Royal Mint

Rich Hobbs of The Royal Mint on doubling web traffic, handling 200 payments per minute during the King Charles III Coronation, and using experimentation to build a digital experience worthy of a 1,100-year-old institution.

Find your success story

Explore how innovators across industries leverage Optimizely to unlock new possibilities and drive unparalleled success.

How DataSnipper replaced 5 analytics tools with Optimizely
DataSnipper's team was managing five analytics tools, inconsistent metrics, and a growing trust problem. With Optimizely Analytics connected directly to their Snowflake warehouse, they built a single source of truth that turned a reactive support function into a strategic partner.](/content/field-notes/customer-stories/datasnipper/index.html)

From 12 seconds to one: De Mandemakers Groep's journey with CMS (SaaS)
A legacy CMS forced DMG to have four environments for each of their 17 brands. This meant constant maintenance and slow-moving campaigns. After consolidating with CMS (SaaS), page load times have been cut to a second, and form conversions have risen by a quarter. Their team is now free to market, not maintain.](/content/field-notes/customer-stories/de-mandemakers-groep/index.html)

Diligent Steps into the Agentic AI Future with Optimizely Opal
Diligent scales content with Optimizely CMP & Opal, achieving instant briefs & streamlined workflows. AI-powered marketing transformation.](/content/field-notes/customer-stories/diligent/index.html)

Diligent swaps thousands of agency costs for Opal AI
How Diligent's content team saved tens of thousands in agency costs and reclaimed 65% of their time with Opal. From content chaos to 100 custom AI instructions.](/content/field-notes/customer-stories/diligent-video/index.html)

Robinson Club scales €4M+ experimentation success with Opal
Robinson Club turned a decade of experimentation into €4M+ in revenue — and then supercharged it all with Opal](/content/field-notes/customer-stories/robinson-club-2025/index.html)

World's largest marine electronics manufacturer, Navico makes waves on Optimizely
The world's largest manufacturer of marine electronics sets a new industry standard with Optimizely.](/content/field-notes/customer-stories/navico/index.html)

Zoopla refines personalization strategy to enhance the homebuyer’s experience
Bringing home ownership into reach Founded in 2008, Zoopla Property Group is the owner of leading British property website Zoopla.co.uk.](/content/field-notes/customer-stories/zoopla/index.html)

Turning dream homes into data: Zillow’s 2–3X ROI blueprint
Zillow's Chief Marketing Officer, Ravi Kandikonda, shares how they use data and experimentation to personalize the user experience and drive engagement.](/content/field-notes/customer-stories/zillow/index.html)