Optimizely Agent Platform: The agent orchestration platform for marketing
This is marketing without limits
The no-code agent platform for enterprising marketing teams.
Build and orchestrate AI agents that help you do the impossible.
Save time, boost everything else
- Increase in personalized campaigns: 25%
- Faster compliance checks: 5x
- Saved per week on reporting: 3-5hrs
Great minds don't do admin
AI Agents close the gap from your great idea to live experience. Less grunt work, more impact.
Personalized content creation at scale
Create without the ceiling
Agents tailor content for every audience, right down to the individual. So no one gets a generic experience.
Continuous compliance and quality
Agents ensure every piece of content stays accurate, compliant, and visible. So your team creates with confidence, not crossed fingers.
Insights when you need them
Agents turn complex data into clear, ready-to-use insights. You skip the busywork and get straight to the decision.
For any use case you dream up
Content, compliance and reporting are just examples. You can build agents for any workflow your team runs today and even the ones they haven't had time to tackle yet.
Got gaps?
Virtual Teammates are on it. The extra headcount your team needed, ready to work from day one. Virtual Teammates are collaborative do-ers: they keep work moving, triage proactively, and know your brand from the start.
SEO & AI Search Analyst
Helps you optimize your SEO and AI search visibility, proactively.
Marketing Analyst
Full view of conversion insights without the GA4 login. Ask it anything.
Personalization Strategist
Finds opportunities and stages personalization campaigns for you.
CRO Manager
Plans, runs, and reports on every experiment. All of it.
Chief of Staff
Keeps execs briefed, prioritized, and one step ahead.
Everything you need to bring your AI strategy to life.
Not a chatbot. Not a template library. A purpose-built system for enterprise marketing teams.
Virtual Teammates
Hire from a directory of AI teammates: collaborative and proactive team members that know your brand and continuously learn how you work. The extra headcount you never had budget for.
Agent orchestration
Use 50+ out-of-the-box agents purpose-built for marketing and digital use cases or build your own. Drag and drop agents into multi-step workflows. Set triggers so they run autonomously. No code required.
Knowledge integration
Great output starts with the right context. Give your agents skills, brand guidelines, and compliance rules to work from. Memory builds over time, so the platform gets smarter the more your team uses it.
Quality evaluation
Define what good looks like across tone, accuracy, and completeness. Every output gets scored against your standards before it goes anywhere near a human reviewer.
Human-in-the-loop
Agents do the work — you stay in control. Review, edit, and approve outputs before anything goes live. Every workflow has room for your team's approval before output goes anywhere.
Stack-wide connectors
Connect to Salesforce, Conductor, Google Analytics, and more through pre-built integrations and MCP connectors. Your existing tools become inputs agents can act on.
AI built for marketing
Pre-built agents for instant impact. A marketer-friendly builder for everything else. No dev queue, no Jira comments.
No developers needed
Build agents and workflows yourself, start to finish. No code, no tickets. If you can brief a campaign, you can build an agent.
Works with what you've got
Your stack becomes a data source for your agents to act on and learn from. Same systems, completely different results.
Fully autonomous
Agents think, reason, and execute on their own, but you set the guardrails. You're the boss, and your agents know it.
Trust us on this
Your brand, your rules, your data. Governance built in, not added as an afterthought. Every agent operates within your guardrails. Every action is fully logged.
And under the hood, a reliability framework monitors every run in real time — flagging issues, self-recovering where it can, escalating to you when it can't. You stay in control at every step.