Optimizely Commerce
Sell to anyone, anywhere
Go beyond a simple storefront. Launch a revenue engine that brings content, commerce, and experimentation together to prove what drives sales.
[Show me how](/content/get-started/#form "Get started"/index.html)
A buying experience that works harder
Stop guessing what your customers want. Optimizely combines powerful AI with native experimentation to help brands optimize products, pricing, and experiences across B2B and B2C channels so you move quickly from insight to revenue.
online_prediction
Intelligent merchandising
Automatically tailor product sorting, search, and recommendations by account, contract, role, and buying behavior. So customers find the right parts, products, and bundles faster in complex catalogs.
Optimize every buying motion
Test pricing, promotions, offers, and AI-driven experiences across self-serve orders, negotiated deals, and repeat purchases to understand what truly drives revenue.
Content-driven commerce
Generate and optimize product descriptions, specifications, and campaign content for technical buyers and procurement teams. Then test variations to increase engagement and conversion.
Experiences that drive revenue
Tie every digital experience change to conversion rate, order value, and pipeline impact—whether driven by AI or your team—with statistically significant results.
You set the pace
Since every business is unique, we offer two paths on the same powerful, API-first core for you to choose the approach that fits your team and timeline.
Configured Commerce
Fast track to B2B modernization
Launch a powerful B2B portal fast. Configured Commerce comes ready with quoting, customer-specific pricing, and self-service portals with the flexibility to grow. Modernize your B2B operations without the heavy developer lift.
- Best for: B2B teams needing a fast powerful, out-of-the box solution
- Key features: Robust, pre-built B2B tools
- Benefit: Speed to market and lower TCO
Commerce Connect
The ultimate experience engine
When brand and content come first. Commerce Connect pairs our market-leading CMS with headless APIs, giving you complete creative control to build unique, brand-defining digital experiences without limits.
- Best for: Teams requiring deep customization and brand control
- Key feature: Full integration with our headless CMS
- Benefit: Ultimate design flexibility and composability
Chosen by experts, trusted by leaders
Don't just take our word for it. The world's leading technology analysts consistently recognize Optimizely for our market-leading vision and proven ability to execute. We are proud to be named a Leader across the platforms that matter most to your business.
[Read the 2025 Report](/content/field-notes/guides/forrester-wave-digital-experience-platforms/ "Forrester Wave DXP"/index.html)
Tested, tried, trophied
Leading and out-innovating the competition for over a decade.
[25% increase in conversions\ Todd Thibodeaux \ President and CEO \
[Consistent year-over-year increase in revenue\ Darko Milivojevic \ Director of Ecommerce \
[20% decrease in cart abandonment\ Kristi Gloppen \ VP of Marketing and eCommerce \
[2x increase in online orders\ Nick Sefeld \ Director of ecommerce \
Built to fit whatever hat you're wearing
Head of Digital
Unify your B2B and B2C channels, optimize the full funnel, and prove your impact on the bottom line.
VP of Sales
Enable self-service ordering, manage complex accounts with ease, and free up reps for strategic work.
CIO
Get enterprise-grade security, scalability, and flexibility without the technical debt. Our API-first architecture integrates seamlessly.
Works with what you've already got
Optimizely’s API-first platform works with your existing tech stack. Seamlessly integrate your ERP, CRM, PIM, and custom frontends for a unified ecosystem.
Get the whole crew together
Bring your features to life with tools for content creation, optimization, and AI orchestration.
\ Agentic CMS\ Set goals, constraints and quality expectations so outputs stay accurate and on-brand. \ Explore Agentic CMS](/content/products/content-management/ "Content Management System"/index.html)
\ Agentic Experimentation\ Integrations and access to data allows agents to perform complex actions with unrivaled context. \ Explore Agentic Experimentation](/content/products/experimentation/ "Experimentation"/index.html)
\ Agent Platform\ Instruct your prebuilt or customized agents to handle specific marketing tasks with expert-level skill. \ Explore Agent Platform](/content/products/ai/ "Optimizely Agent Platform"/index.html)