# A/B test anything

One platform for A/B, multivariate, and feature tests across web and server side. Launch no-code experiments in minutes with a visual editor, and let AI suggest what to test next.

[Get started](/content/get-started/ "Get started"/index.html)

## Results you can count on

**446%**  
Platform ROI, Forrester validated

**78%**   
Faster testing with agents

**2m+**    
Experiments ran on Optimizely

## Why agentic experimentation?

### Launch in minutes

Build no-code experiments in a visual editor, or go server side when you need to. No engineering queue to wait on, and governance stays in place.

### Test smarter

Run better experiments with multivariate tests, bandits, and AI that helps you reach statistical significance quickly.

### Scale without compromise

Deliver fast, flicker-free experiences with the speed, control, and reliability your users expect.

### See what it earned

Every experiment ties back to business outcomes with trusted analytics, so you can show what worked and decide faster.

## Never stop learning

Run better experiments faster, with AI telling you exactly what to do next. We’re here to get you growing again.

For teams that refuse to guess

### Test without limits

Run experiments wherever your customers are. Use a visual editor for fast web testing, or go deeper with server-side control.

For teams that want bold rollouts

### Ship with certainty

Learn what works before you roll out. Run safer tests, validate faster, and release knowing you've got it right.

For teams that turn wins into momentum

### Optimize what's on deck

AI that knows your whole program recommends what to test next. So you always know where to go after the last result.

## Got gaps?

Virtual Teammates are on it.

The extra headcount your team needed, ready to work from day one. [Virtual Teammate](/content/solutions/virtual-teammates/ "Virtual Teammates"/index.html) are collaborative do-ers: they keep work moving, triage proactively, and know your brand from the start.

### Marketing Analyst

Full view of conversion insights without the GA4 login. Ask it anything.

### Personalization Strategist

Finds opportunities and stages personalization campaigns for you.

### CRO Manager

Plans, runs, and reports on every experiment. All of it.

### Chief of Staff

Keeps execs briefed, prioritized, and one step ahead.

## A hit with the whole team

Break down silos between marketing, product, and engineering. Run experiments, ship features, and prove impact together.

[Get started](/content/get-started/ "Book a demo"/index.html)

### Feedback Quotes

MARKETER
> "When I talk about Optimizely's Agentic Experimentation to stakeholders, I can say it was instrumental in our A/B testing on subject lines and gave us really good customer insights."

**Dave Ritchie**  
Head of Marketing Engagement

EXPERIMENTER
> "As our tests became more complex and grounded in customer insights, results improved and the program transformed from basic testing into a strategic business capability."

**Michael Richter**  
Manager of Conversion Optimization

TECHNICAL LEADER
> "During the change of monarchy, we saw a sale every 10 seconds for three weeks — 50% conversion, tenfold increase in volumes, zero downtime."

**The Royal Mint**  
**Rich Hobbs**

## Get the whole crew together

**Personalize every experience**  
Use behavioral data and experiment results to show the right experience to the right person, every time.  
Explore Personalization

**Prove what's working**  
Connect experimentation data across the full customer lifecycle to uncover insights, measure impact, and prove ROI.  
Explore Analytics

**Release on your terms**  
Roll out changes safely, test in production, and control releases in real time without disrupting users.  
Explore Feature Management

## Works with your existing stack

Connect every stage of experimentation, from testing and personalization to analytics and AI, to the apps you already use.